Graphic Design

World Market In-store Promotion Circular

Instore Sales Promotion Circular: This vehicle was established to expose customers to the hidden treasures within each World Market store. The design directive was to capture the color and texture that lives in each store as well as convey a sense of travel and ethnicity.

World Market Direct Mail

Marketing Promotions: These are self-mailer pieces designed to have the look and feel of a travel journal to reflect the worldly nature of World Markets products. This mailer was used to drive traffic to the Friends and Family Event.

World Market Wine Branding Ad

World Market, Wine Ad: I contirbuted to the development of a marketing strategy that joins wine with parings that may include stemware, food or furniture. This product cross-pollination gave the customer ideas on how to use and incorporate merchandise into their own lives. This ad is more of a brand ad rather than pure sales. (Due to a huge variation in pricing, typical weekly wine ads were extremely copy/price heavy)

World Market Holiday Invitation

World Market Marketing Holiday Invitation: I developed this an invite to our department holiday outing. It was important to maintain the brand look in all communication. It was produced in-house on a textured paper to ad to the well-traveled look.

World Market Easter Promotional Material

World Market Easter Promotions: Grand Opening Jumbo Postcard and Gift Card give-away and scratch-off. It was important to maintain the "travel journal" look but incorporate color and texure that identified with the occasion. A great grass-like texture was incorporated along with a muted green that stayed within the corporate color palette.

World Market Marketing Promotions

World Market Marketing Promotions: (Left to Right) Sweepstakes wrap in partnership with Ghirradeli chocolate. Merchandise tags that promote a partnership with the Discovery Channel's series on Africa. In-store handout that features the Chinese New Year. This was a great piece that represented how World Market not only brings amazing merchandise from all around the world but shares in the history and traditions.

World Market Canvas Tote

World Market Merchandise: Canvas totes to promote earth-friendly alternatives to paper and plastic. I designed and wrote the copy for both bags. This piece served as both merchadise and strong branding piece.

Mervyn's Sales and Promotion Circulars

Sales Promotion Circulars. Produced weekly publications, partnered with merchants, creative directors and marketing managers to ensure proper direction. Mervyns was a middle market retailer (300 stores) owned by Target Corporation.

Mervyn's Credit Card Inserts

Credit Inserts, Mervyn's: These inserts were designed to expose Mervyn's Credit Card guests to new product and special offers before the mass market. I designed layout and directed photo shoots for merchandise and model photography.

Mervyn's Valentine's Day Campaign

Mervyn's, Valentine's Day campaign: Served as creative lead on company-wide Valentine's Day campaign. I partnered with Corporate Licensing and an Austrailian artist to develop characters and visuals to be used in marketing and merchandise. The campaign was also applied to circulars, instore signage, product tags and gift wrap.

UNCW Student Affairs Event Logos

University of North Carolina, Wilmington, Student Affairs: These logos were designed to have a casual feel to appeal to the college audience.

UNCW Student Affairs Publications

University of North Carolina Wilmington, Student Affairs (40+ deptartments): Primary design resource for all print material from health services to campus activites. Established division brand objectives and served as a resource for all departments.

UNCW Campus Activity Posters

University of North Carolina, Wilmington, Campus Activity Posters: Created a cohesive series logo and overall look and feel to carry across all performances and presentations. I allowed for flexibily in each events design to capture the flavor of each performance.

Magazine Design and Production

Wilmington Magazine (contributor), Perspective Magazine (Creative Director) and Behind the Scenes (Creative Director).

Battleship North Carolina Mueum Panels

Museum Panels: Designed five 4' x 7' panels to depict what was going on stateside during the years the Battleship North Carolina was in active service. The Battleship North Carolina is a living museum docked on the Cape Fear River in Wilmington, NC.